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This introductory text, known for its innovative coverage of technology and convergence, offers a streamlined narrative and an expanded Table of Contents. The text addresses the main media channels in our society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts. This new edition has been revised to offer increased coverage of culture and media, the political economies of media, as well as offering students the opportunity to learn in a multimedia environment through the integrated technology that is the hallmark of this edition.
- Sales Rank: #8870519 in Books
- Published on: 2001-07-31
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.75" w x 1.00" l,
- Binding: Paperback
- 584 pages
About the Author
DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. His most recent book is Latin American Television Industries (2013), with John Sinclair. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and global television studies. He does research in Latin America, Asia, and Africa, and has taken student groups to Latin America and Asia. He has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Communications Theory, Media Industries, Chinese Journal of Communication, Journal of Latin American Communication Research, Studies in Latin American Popular Culture, Comunicacion e Cultura, and Revista Intercom. Visit Joe Straubhaar on the Web at http://rtf.utexas.edu/faculty/joe-straubhaar.
Robert Larose is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association as well as the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, "The Problem of Media Habits." Dr. Larose conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. He holds a Ph.D. in Communication Theory and Research from the Annenberg School at the University of Southern California. Visit Robert LaRose on the Web at http://www.msu.edu/~larose.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Could use some improvement
By Hasnor Lot
Being a student in an engineering department, I was pleasantly surprised at how much I actually enjoyed the course and the book, the enrollment of which was originally to fulfill the liberal arts requirement.
The authors wisely avoided convoluted prose and unnecessary jargons (those necessary are explained in the margin). The organization could be improved, i.e. the hierarchy of themes and subthemes can at times be vague, inconsistent or plain confusing. For example, often a discussion of an issue contrasts the pro and con views in a clear dichotomy, yet certain discussions falsely lead the reader into expecting that the opposite view be presented next, only to jump into something else entirely. And, ah, the font: what bigger irony is there than a book devoted to discussing media persuasion that is printed with repulsive font?
I wish the book had paid more attention to trend watch and cultural commentary; less attention to profiles of industry personalities. There is nothing more stultifying than seeing another dollar sign prefixing someone's salary figure after pages of box-office revenue and newspaper circulation tables.
0 of 0 people found the following review helpful.
Masc151 Review of Book
By A Customer
I find this book to be very informative. It contains a great and vast amount of information pertaining to the simplest, least complex topics, to information pertaining to some very deep even contriversial topics. All the information is conveyed in a simple analog format(some people recieve a CD with the book). Information is easily accessable, and the book is easily navigated. I find this book to be a very good resource of past, present, and future technology and communication. The book is priced fair and if anything is a bargain for the amount of information contained therein.
0 of 0 people found the following review helpful.
More than a good text
By Mass Media student
I haven't finished the book, but so far, it's easy to see that it does everything the ideal textbook should. The information covers advancements in media technology from Gen. Sarnoff to the Telecommunications Act of 1996 and beyond. It's easy to read and understand without being pretenious. For a student of mass media, the information is such that it can be applied across the disciplines. Finally, the book makes a point to encourage readers to make use of technology (internet, etc.) to further exemplify what's printed in the pages.
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