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Meet Mr. Product, Vol. 1: The Graphic Art of the Advertising Character, by Warren Dotz
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Meet Mr. Product! Meet Chiquita, Tony the Tiger, Elsie the Cow, and hundreds more well-known and not-so-well-known personalities in this colorful celebration of the history and art of advertising characters.
We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we’ve been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Umbrella Girl, and countless other advertising characters have long helped us navigate the grocery aisles and choose our products. Here in Meet Mr. Product readers find a vibrantly colorful tribute to these pop culture icons. Offering up fascinating tidbits on hundreds of "spokes-characters," this colorful compendium profiles the organization of the characters, their evolution, and most interesting trivia. (Did you know Elsie the Cow is married to Elmer of household glue fame?) Famous faces and a host of recently discovered characters fill Meet Mr. Product's pages to bursting, taking us on a tour of advertising’s most charismatic creations.
- Sales Rank: #611395 in Books
- Published on: 2015-04-14
- Released on: 2015-04-14
- Original language: English
- Number of items: 1
- Dimensions: 6.75" h x 1.10" w x 5.25" l, 2.00 pounds
- Binding: Hardcover
- 272 pages
Review
"Any designer, art director, or fan of advertising history would love these books."
—Ad Pulp
“They’re Grreeat!: The enduring charm of advertising characters”
—The Atlantic
“If you're an illustrator, designer or simply a fan of popular culture, these carefully-curated tomes are well worth checking out.”
—Graphics
“Stunning and profusely illustrated” “Carefully curated and meticulously assembled with an eye toward producing a larger narrative”
—Print
“Two solid visual archives, well-made with sewn binding and spot varnished covers”
—LogoDesignLove
“One of my prized design book purchases”
—Brand New
“These two books are put together with intelligence and flair.” “Beautifully art directed, and filled with delightful, eye-catching images”
—Animation Scoop
“Offering up fascinating tidbits on hundreds of spokes-characters”
—Examiner
“Page after page of colorful, whimsical, deliciously designed ads that have lured consumers to buy their products”
—Boing Boing
About the Author
Warren Dotz is a collector of pop culture ephemera and the author of 11 books on advertising, design, and commercial label art. His commentary has appeared in Advertising Age, Adweek, and the New York Times Magazine. He divides his time between San Francisco and New York City.
Most helpful customer reviews
3 of 3 people found the following review helpful.
The first of two volumes loaded with ad characters – though fairly short on text.
By Steve Ramm
This heavy (it’s 1 � pounds!) hardcover book is one of two volumes being published at the same time. (The other is called simply “Mr. Product Volume 2”). Leafing through the 272 pages of colorful images will bring back a lot of memories to baby boomers as it covers the years up to about 1975, though most of the product ads are from the 1940s, 50s and 60s. The authors’ introductory essay fills most of the first 33 pages. After that, it’s just colorful images with a name of product and the year of the ad. This book is divided into subjects like “Home”, “Kid’s Stuff”, “Drinks” and “Automotive”. There is also a “Technology” section though the definition of “tech” here is TV and radio tubes and electricity (Ready Kilowatt anyone?). What surprised me most was the ONE “Advertising Character” that was missing. It was considered the most recognizable “ad character” of the 20th Century. It’s NIPPER, the Jack Russell terrier who advertised RCA products. (“His Master’s Voice”). Could it have been a copyright issue that it’s not here, or just the authors’ omission?
Like other books from Insight Publishing, the book is graphically exciting. I would have preferred a bit more text – other than the “Introduction” – to make the book more useful. But it is fun to look through and reminisce.
I hope you found this review both informative and helpful.
Steve Ramm
“Anything Phonographic”
2 of 2 people found the following review helpful.
Eye Candy and Great Reference - A Must - Have!
By Jerry Beck
A major book on my reference shelf is Warren Dotz/Masud Husain’s Meet Mr. Product. It’s the ultimate guide to classic iconic advertising mascot characters – and I always have by my desk while writing/researching about classic cartoons.
From Toucan Sam to Choo Choo Charlie and “Mr. Bubble”, it's a catalog of well-known (and some not so well-known) trademarks – many of them just as famous for being animated in commercials or industrial films. So it is with great relief and joy that inform you the book has just been reprinted – in hardcover!
Beautifully art directed, and filled with delightful, eye-catching images, Meet Mr. Product is essential. Buy it!
2 of 2 people found the following review helpful.
So Many Awesome Characters!!
By Shabouk
I LOVE this book and cannot wait to get my hands on volume 2! Anyone who really digs nostalgic advertising and graphic design is really going to enjoy it. Personally, I use it to brainstorm on my own and with groups, but I think it makes a fun coffee table book too as people just seem to gravitate to it.
Another reviewer said that it was short on text; that's true, but honestly I'd rather see more awesome pictures than have tons of text, so I really enjoyed it.
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